Furthermore, my expertise in audio production complements my videography prowess, allowing me to seamlessly integrate captivating soundscapes to enhance the overall impact of each project. The result is a personalised and immersive final product that resonates with audiences on a profound level.

I also specialise in creating short films and social media content. Creating captivating content for a generation with limited attention spans can be tricky, but with my use of fast cuts and quirky audio files, I am able to create seemless professional content for large clients. 

COME AND SEE

THE RED WALL

HEAVENS DOOR

MILAN FASHION WEEK

ART OF WAR

N17

02.    Audio Production 

When producing, I always like to use FL Studio. This is because the platfrom has an extensive library of virtual instruments, effects, and plugins provides an expansive palette for sound design. From realistic emulations of classic hardware to cutting-edge synthesizers and processors, FL Studio offers a comprehensive range of sonic possibilities. Artists can sculpt and manipulate sounds with precision, adding depth, character, and texture to their productions.

FL Studio

One of FL Studio's notable strengths is its powerful mixer and audio editing capabilities. With a feature-rich mixer, users can finely balance and shape individual tracks, apply dynamic processing, and create spatial effects. Advanced automation options empower artists to add movement and dynamics to their mixes, enhancing the overall impact and immersiveness of the sound.

FL Studio's seamless integration of MIDI and audio allows for flexible recording and editing. Musicians can easily capture performances using MIDI controllers or record live instruments and vocals, and then edit and manipulate the recordings with precision. The ability to quantize, stretch, and pitch correct audio opens up endless creative possibilities and ensures tight, polished productions

 

03.    Posters & Logos 

Throughout my career I have had to create mutiple logo’s, designs, and posters for various different companies. This can take the form of physical posters, such like the comedy night posters I created for the Tokenhouse Bar, or social media posts for companies such as Pulsepoint and Harvie & Hudson. The tools I use to create this work is Photoshop and Illustrator, however to personalise the art I create I often stencil the work directly onto Photoshop and convert them from freeform to PNG. 

Alot of my Freelancing clients have been social media brands, football clubs, and events companies. It has enabled me to diversify my abilities and portfolio when it comes to creating virtual content. 

The Importance

Creating logos and posters holds immense significance in our visually-driven world. These two design elements, logos and posters, serve distinct yet interconnected purposes that are of profound importance in various aspects of our lives, from business and marketing to education and activism.

Logos, in essence, represent the visual identity of a brand or organisation. They are the face of a company, the initial thought that springs to mind when consumers ponder a particular product or service. Logos transcend being mere symbols; they stand as potent tools for conveying a brand's essence and establishing a robust brand identity. A well-crafted logo can effortlessly communicate the company's values, mission, and personality at first glance. It aids in cultivating recognition and trust among consumers, ultimately fostering brand loyalty and boosting sales.

Furthermore, logos play a pivotal role in distinguishing a brand in an overcrowded market. In a world where consumers are inundated with choices, a unique and memorable logo can set a brand apart from its competitors. It becomes a symbol that consumers associate with quality, reliability, and familiarity. Consider iconic logos such as the golden arches of McDonald's or the swoosh of Nike – they are instantly recognisable and evoke strong emotional connections with consumers.

On the other hand, posters serve as dynamic mediums for communication and persuasion. They have been used for decades to convey messages, promote events, and advocate for social and political causes. Posters harness the power of visual storytelling to capture the viewer's attention and convey intricate messages in a succinct and engaging manner.

In the realm of marketing and advertising, posters are invaluable tools for promoting products, events, or services. A well-

designed poster can seize the viewer's attention from a distance, arouse their curiosity, and effectively convey essential information. Posters are frequently displayed in high-traffic areas, rendering them a strategic instrument for reaching a broad audience.

In the field of education, posters are utilised to enhance learning experiences. Educational posters can simplify intricate concepts, offer visual aids for understanding, and ignite interest in a subject. Whether in classrooms or public spaces like museums, posters aid in conveying information in a visually captivating manner that facilitates comprehension and retention.



 

04.    Shoot Production 

In the fields of Alexandra Palace, it was here where i finally chose to go behind the camera. Organising stylists, makeup artists, models, and photographers, i was responsible for managing the shoot. Being the creative director brought its challenges, however the end result was worth it. an AW22 Campaign for a sustainable brand successfully shot on a tight budget, with successful results. 

The Process


Running a photoshoot for the sustainable brand 'Loeemi' is a thoughtful and eco-conscious process that reflects the brand's commitment to ethical practices and environmental responsibility. Every step, from pre-production to post-production, is carefully executed to align with Loeemi's sustainable values.

Pre-production involves meticulous planning to ensure sustainability remains at the forefront. The creative team works closely to develop a concept that embodies Loeemi's brand identity while incorporating sustainable elements. Locations are carefully selected, prioritizing eco-friendly venues, such as LEED-certified buildings or natural settings that minimize environmental impact. Local locations are preferred to reduce travel-related emissions.

Sustainable styling is a key aspect of the photoshoot process. Wardrobe and accessories are sourced from ethical fashion brands that prioritize sustainable materials, fair labor practices, and transparent supply chains. Vintage or upcycled garments are also considered, reducing the reliance on new production. The styling team ensures that the looks reflect Loeemi's aesthetic while adhering to sustainable principles.

During the shoot, energy-efficient equipment and lighting techniques are employed. Natural light is maximized whenever possible, reducing the need for artificial lighting. Low-energy LED lights and energy-saving equipment are utilized to minimize power consumption. The crew is mindful of turning off equipment when not in use to conserve energy.

Waste reduction and recycling practices are integrated into the photoshoot. Single-use plastics are eliminated, and reusable alternatives, such as water bottles and utensils, are provided. Recycling bins are available on set, and any waste generated is sorted and disposed of responsibly. The team encourages a culture of sustainability, emphasizing the importance of reducing waste and conserving resources.

In post-production, digital editing techniques are employed to minimize the need for physical prints. Digital workflows are embraced, reducing paper consumption. If physical materials are required, eco-friendly printing methods and recycled paper are used whenever possible.

Through each stage of the photoshoot process, Loeemi exemplifies its commitment to sustainable practices. By emphasizing ethical sourcing, waste reduction, energy efficiency, and responsible production, the brand sets an example for the fashion industry, showcasing that style and sustainability can coexist harmoniously. The result is visually captivating imagery that reflects Loeemi's values while minimizing its ecological footprint.